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Pode Morar - Direcional Customer Portal

Intro

Direcional Engenharia promoting digital transformation in civil construction

With 40 years of history, Direcional Engenharia, founded in Belo Horizonte, is a reference in the Brazilian real estate sector, especially in the Green and Yellow House program.

The company is dedicated to helping families with incomes of up to R$ 7 thousand a Conquer your own home, offering affordable grants and funding conditions. Its projects are designed with responsibility and quality, focusing on modernity and functionality to meet different customer profiles.

Service

Product Design

Segment

Civil Construction

problem

Project challenge

The main challenge was to develop a platform that would strengthen Direcional's relationship with its clients, incorporating cutting-edge technology and easy usability. The new portal needed to integrate with existing legacy systems, such as Salesforce and ERP, ensuring a fluid and efficient experience for users and for the company.
How do we solve

Solution

I participated in design of Pode Morar and its transformation into a modern and responsive portal, focused on usability and the delivery of real value to users.

O Great value of the portal it allows users to monitor the development/construction of their project, pay installments, renegotiate late installments, make requests for renovations, all without leaving home in the palm of their hand.

The project not only revitalized Direcional's digital presence, but also used new technologies, promoting best software development practices and continuous integration with the various platforms that were vital for the company's operation.

Results:

● ‍ Redesigned Product: We created a completely renewed portal, which prioritizes user experience and customer satisfaction;
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● Technology Integration: The system was designed to be flexible and scalable, allowing future updates and integrations with new tools on the market;
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● Development Efficiency: The entire process was completed within the stipulated deadline, without the need for overtime, highlighting the effectiveness of planning and execution by the Base2 Tecnologia team;
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● Financial Efficiency: With the creation of the Pode Morar portal and the development of payment functions on the credit card, PIX and the creation of the renegotiation functionality, the percentage of delinquent customers dropped dramatically, representing a very large financial victory for Directional;

Conclusion

This project not only strengthened Direcional Engenharia's digital presence, but it also contributed to a better shopping experience for families looking for their own homes. The combination of user-centered design and the integration of advanced technology demonstrated the potential for transformation in the real estate sector.

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